The success of social media marketing lies in the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them. If you devise your social media strategies such as social media … [Read more...]
Strategy Must Drive Your Social Media Marketing
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don't have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the … [Read more...]
Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks
Online cosmetics tutorial. TRESemmé/Vimeo Benjamin Voyer, ESCP Europe Two years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that [has achieved retail sales of US$420 … [Read more...]