The success of social media marketing lies in the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them. If you devise your social media strategies such as social media optimization on the basis of current trends, you can increase profits and use social networking […]

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. The purpose of your […]

Online cosmetics tutorial. TRESemmé/Vimeo Benjamin Voyer, ESCP Europe Two years ago who would have thought that Kylie Jenner, a 20-year-old American socialite, would now be heading a cosmetics company that [has achieved retail sales of US$420 million. The success of her eponymous brand – Kylie Cosmetics, launched just 18 months ago – exemplifies what can […]